According to the National Wildlife Federation, invasive species pose a major threat to native wildlife and ecosystems with almost 42 percent of endangered or threatened species believed to be at risk due to their spread. These invasive insects, noxious weeds, and plant diseases cost the U.S. an estimated $40 billion annually in damages to U.S. lakes, forests, and farms. This not only jeopardizes the economy but also impacts the food supply, environment, and, in some cases, even public health.

It’s easy to unintentionally spread invasive species with anything that’s on the move, from boots and shoes to tires, boats, firewood, pets, and horses. This campaign teaches recreationists how to prevent the spread.